Day 1 – Search Engine Optimization (SEO) Workshop
May 5, 2012 | 9:00 AM – 6:00 PM
Across UP College Campus, 3rd Floor, Cebu Init TBI
Gorordo Avenue, Cebu City, Philippines
WHY YOU SHOULD ATTEND
Looking for ways to enhance and improve your company website or your client’s website visibility in the natural search engine listings? Whether you manage the SEO yourself or through an agency, this course will help refine what you are already doing to achieve better results.
This workshop is essential for:
• Head of Marketing
• Sales / Marketing Manager
• Marketing Executives
• SEO Specialists
• SEO Managers
• SEO Writers
• Link Builders
• Virtual Assistants
• Consultants
• Small Business Owners
• Website Developers
• Online Editors
• Online PR Specialists
• CEO / President / Managers
• Project Managers
• Aspiring Bloggers
• Real Estate Agents
• Working-Home-Moms
• Other Professionals and Students
…and for those looking for additional knowledge and experience to get a work-from-home type of SEO jobs (part-time or full-time).
WORKSHOP SETUP
This is an air-conditioned classroom setup complete with LCD Projector, computer, whiteboard and Internet access (WiFi). The workshop is limited to 15 participants only. It is also highly appreciated if you can provide your own laptop during the course of our workshop but if not, coordinate properly with the organizing committee so we can provide you a computer.
TRAINING OUTLINE (DAY 1)
- INTRODUCTION TO SEARCH ENGINE MARKETING
- UNDERSTANDING SEO
- WEBSITE ANALYSIS
- KEYWORD RESEARCH AND DISCOVERY
- ONPAGE OPTIMIZATION
- OFF PAGE OPTIMIZATION
- RELEVANT DIRECTORY RESEARCH AND SUBMISSION
- SOCIAL BOOKMARKING SUBMISSION
TRAINING METHODOLOGY:
The workshop is a fun and stress-free learning experience. It combines:
- Short Lectures
- Live-Facilitation
- Case Studies
- Group Discussion
- Hands-On
LEARNING OUTCOME:
TAKE HOME ASSIGNMENT:
The students will be given a particular website and will conduct the following activities:
- Website Analysis
- Keyword Research – At least 5 Profitable Keywords
- Relevant Directory Research and Submission – will submit to at least 20 Relevant Directories
- Social Bookmarking Submission – will submit to at least 20 Social Bookmarking Sites.
This assignment should be submitted on or before the scheduled DAY 2 (June 2, 2012) of the SEO Training.
Before the start of the activities on the SEO Training DAY-2, feedbacks for the take home assignments will be distributed to the students. It will also be used as a reference on the Final Qualifying Activity (Day 2) which each student should be able to complete and passed in order for them to receive the Certificate of Completion.
VENUE
Across UP College Campus, 3rd Floor, Cebu Init TBI
Gorordo Avenue, Cebu City, Philippines
LEARNING INVESTMENT (DAY 1)
Includes AM / PM Snacks, Lunch, Training Materials and Certificate of Attendance
Early Bird Rate - P2, 900* (Deadline April 25, 2012)
Regular Rate - P3, 500* (Deadline May 2, 2012)
Group Rate - 5 + 1 FREE*
* Please bring your own laptop. Otherwise, please add P200 for the computer rental during the course of this training.
NOTE:
- Prizes to be raffled away for the participants.
- FREE WiFi Internet access is also available at the training room for those who wish to check their emails during break periods.
- No walk-in participants allowed.
For more info, please email
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with “SEO Workshop - Cebu” as the Subject Line of your email.